Common SEO KPIs to Track and Report

• Organic Traffic: Measures visitors coming from unpaid search results. Key metrics include:

  • New Users vs. Existing Users: Tracks new versus returning visitors to gauge user acquisition and content engagement.
  • Sessions: A group of user interactions within a set time frame, including page views and interactions.
  • Page Views: Counts each visit to a page, including reloads or revisits.

• Keyword Rankings: Monitors how well your site ranks for specific keywords on search engine results pages (SERPs). Aim for top 10 positions, ideally the top 3, where most clicks occur.

• Backlinks: Assesses the quantity and quality of external links to your site. Important metrics include:

  • Number of Backlinks and Unique Referring Domains: A diverse profile of high-quality links is better than a high number of links from a few domains.
  • Domain and Page Authority: Evaluates the credibility of linking domains and pages.

• Page Speed: Measures how quickly your web pages load, affecting search rankings and user experience. Use tools like Google PageSpeed Insights or GTMetrix to track and improve page speed.

• Bounce Rate: The percentage of visitors who leave after viewing only one page. A high bounce rate suggests the need for more engaging and relevant content.

• Conversion Rate: The percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter. This metric indicates how well your SEO drives business goals.

Google Analytics is a widely-used, free tool that offers advanced analytics for understanding website traffic and organic search performance. Now in its fourth version, Google Analytics uses machine learning and AI to enhance data tracking and analysis. Here’s how it can be used:

• Understanding User Behavior: Provides insights into how users interact with your site, including page visits, time spent, navigation paths, and bounce points.

• Audience Demographics and Interests: Offers data on audience demographics (age, gender), geographic location, and interests, helping tailor content and marketing strategies.

• Traffic Sources: Identifies how users arrive at your site, whether through organic search, paid search, social networks, or direct visits, to determine which channels drive traffic most effectively.

• Conversion Tracking: Allows you to set up and monitor conversions, such as purchases or newsletter sign-ups, to gauge how well your site meets business goals.

• Real-Time Reporting: Provides real-time data on active users, their locations, and their interactions on your site.

Google Search Console (GSC) is a crucial, free tool for monitoring and improving your website’s performance in Google Search. Here’s a summary of its primary features:

• Performance Reports: Offers insights into organic search traffic, including clicks, impressions, click-through rate (CTR), and average position for various queries.

• URL Inspection and Indexing: Allows you to submit URLs for crawling, request re-crawling after changes, and view indexing status to identify and fix issues.

• Sitemap Submission: Submit XML sitemaps to help Google understand your site structure and discover new pages.

• Coverage Reports and Error Identification: Highlights issues such as crawl errors, broken links, or mobile usability problems that could impact visibility.

• Security and Manual Actions: Notifies you of security issues (e.g., malware) or manual webspam actions affecting your site, enabling you to address them swiftly.

• Mobile Usability: Provides a report on mobile performance, essential due to mobile-first indexing, highlighting any mobile usability issues.

• Structured Data Reporting: Reports errors in your structured data (Schema markup) and helps validate its implementation.

• Core Web Vitals Report: Assesses the quality of user experience on your site, focusing on loading performance, interactivity, and visual stability.

SEORank simplifies SEO reporting for small businesses by integrating seamlessly with Google Analytics and Google Search Console. Key features include:

• Custom Reports: Create and personalize reports with customizable layouts, widgets, and content, and set the frequency for automatic delivery.

• Keyword Tracking: Monitor how your pages rank in search engine results pages (SERPs) and correlate this data with website traffic.

SEORank makes it easy to track and analyze your SEO performance with these powerful tools.